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Four charities in the North West have joined forces to promote legacy giving among local people for local causes. St Ann's Hospice, Christie's, The Together Trust and Henshaw's Society for Blind People have teamed up to create the Hearfelt Legacy Campaign in response to local causes being ignored in favour of support for national charities.
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Four leading North-west charities have joined forces today to launch a major new campaign to encourage local people to consider leaving a gift in their will to local charities.
The Heartfelt Legacy Campaign, which unites St Ann’s Hospice, Christie’s, The Together Trust and Henshaws Society for Blind People, has been backed by Coronation Street star Sue Nicholls, who is a keen supporter of all four charities.
Sue, who plays Audrey Roberts in the long-running soap said: “It is fantastic to see local charities working together to promote how vital it is that people make a will. It is important at almost any time of life, yet it’s incredible that only one in three people actually do make one.”
She added: “The Heartfelt Legacy Campaign highlights how local charities rely heavily on gifts left in wills to carry on their excellent work helping local people. I would encourage everybody to start the New Year by making a will or updating your existing one and also consider supporting a local charity”.
Legacies are a vital source of income for local charities. But recent patterns suggest that some people are beginning to ignore more local causes in support of the UK’s largest national charities which are often more visible because they have larger marketing budgets.
The aim of the campaign is to show people that local support is extremely important to local causes – and leaving a legacy will help these charities to continue to provide their essential causes in the future.
Toni Leden, Christie’s Appeals Director said: “A huge proportion of our charitable income comes from the generous gifts people leave us in their wills, and it is income we very much rely on. We hope this new campaign will help us get over the message that legacies really are vital to our future.”
Catherine Williams, Director of Fundraising & Communications at St Ann’s Hospice said “We are grateful that out of the £5m a year St Ann’s has to raise, Gifts in Wills represents around 20% of our voluntary income. It is difficult to accurately plan provision of services with such a volatile income.”
Henshaws Legacy Manager, Tom Clark, added: “An up-to-date will is your opportunity to make a unique contribution to causes you believe in. Leaving money to Henshaws is a wonderful way to guarantee the continuation of our important work in Greater Manchester.”
Andrew Haines, Chief Executive of the Together Trust said, “We are delighted to be working with other leading charities to promote the importance of legacy giving. Legacies can make a huge difference to our work, enabling us to create and expand specialist services for the North West’s disadvantaged young people.”
Four North West charities are collaborating to promote legacies in wills, using a visual identity and name created by Manchester consultancy Funnel Creative. Christie’s, St Anns Hospice, Henshaws and The Together Trust’s Heartfelt Legacy Campaign will draw attention to how legacies are vital in helping these charities.